Privacy Policy
Your privacy. Our duty.
We handle your personal data with respect and full transparency, in line with the GDPR and Swedish law. Last updated: May 2026.
Controller
PLÄNTLY AB
Encrypted data
HTTPS/TLS
Response time
24 hours
Legislation
GDPR + IMY
1. Data controller
PLÄNTLY AB
Reg. no.: SE559400472201
Vretensborgsvägen 5, 126 30 Hägersten, Sweden
Email: hello@plaently.com
Web: www.plaently.com
We are the data controller for the personal data we collect about you when you visit our website, shop in our store or subscribe to our newsletter.
2. What data we collect and why
2.1 At purchase
Name, email, delivery address, billing address, phone, order history. Card details are handled by a third-party provider — we store none.
Legal basis: Performance of contract (GDPR art. 6.1 b)
Retention: 7 years (Swedish Bookkeeping Act)
2.2 Customer account
Name, email, password (encrypted), order history.
Legal basis: Performance of contract (GDPR art. 6.1 b)
Retention: As long as the account is active
2.3 Newsletter
Email, date/time of consent, IP at signup.
Legal basis: Consent (GDPR art. 6.1 a) — withdrawable anytime
Retention: Until unsubscribe or deletion request
2.4 Customer service
Name, email, message.
Legal basis: Legitimate interest (GDPR art. 6.1 f)
Retention: 2 years after case closed
3. How we use your data
- Process and deliver your order
- Send order confirmation and tracking
- Handle returns, complaints and customer service
- Send newsletters — only with your consent
- Improve the website with anonymized analytics
- Comply with legal obligations
We never sell your data to third parties.
4. Who we share data with
Shipping partners
PostNord Sverige AB and DHL Express (Sweden) AB. Name, delivery address and phone to fulfil delivery.
Payments
Klarna AB handles payments securely. We store no card details.
Email & Analytics
Email platform + Google Analytics for newsletters, transactional emails and anonymized web stats.
All third parties are bound by data processing agreements and may not use your data for their own purposes.
5. Transfer to third countries
Some providers may store data outside the EU/EEA. We ensure appropriate safeguards via the EU Commission's Standard Contractual Clauses (SCC).
6. Your rights
Access (art. 15)
Request a copy of your data
Rectification (art. 16)
Correction of inaccurate data
Erasure (art. 17)
”Right to be forgotten”
Restriction (art. 18)
Restricted processing
Portability (art. 20)
Data in machine-readable format
Objection (art. 21)
Against processing based on legitimate interest
Exercise your rights: email hello@plaently.com with the subject ”GDPR request”. We respond within 30 days.
7. Complaints
Swedish Authority for Privacy Protection (IMY)
Box 8114, 104 20 Stockholm
www.imy.se · imy@imy.se
We hope you'll come to us first — we're happy to resolve any issues quickly.
8. Cookies
Necessary cookies
Required for checkout and session handling. Cannot be disabled.
Analytics cookies
Anonymized statistics. Requires consent.
Marketing cookies
Ads on Meta and Google. Requires consent.
Manage your preferences via the cookie banner at the bottom of the page.
9. Security
- All data traffic is encrypted with HTTPS/TLS
- Card details are never handled by us — payment via certified providers
- Access to personal data is restricted to relevant staff
In case of a personal data breach, we report to IMY within 72 hours.
10. Changes
The current version is always available at plaently.com/privacy-policy. We notify of material changes via email.
11. Contact
PLÄNTLY AB · Reg. no. SE559400472201
Vretensborgsvägen 5, 126 30 Hägersten
hello@plaently.com
www.plaently.com
Prepared in accordance with the EU General Data Protection Regulation (GDPR), the Swedish Act (2022:482) on Electronic Communications and IMY's guidelines.